GCAPP Empower Party
Social Media Videos • Promo • Print & Editorial
Year
2025
Client
Georgia Campaign For Adolescent Power & Potential
Service
Art Direction • Brand Identity • Campaign • Motion
GCAPP’s Empower & After Party is the organization’s largest fundraising event of the year, bringing together community leaders, advocates, young professionals, and supporters for an elevated evening of entertainment, connection, and purpose. The event celebrates GCAPP’s mission of empowering Georgia’s youth through programs that provide resources and opportunities for healthy, successful futures.
© GCAPP Empower Party
Objective
The objective of this project was to develop a cohesive visual experience and campaign system that elevated the Empower & After Party brand across both digital and physical spaces. The goal was to create engaging promotional content and event materials that built excitement leading up to the event while ensuring a seamless and impactful experience for guests during the celebration.
My Role
As the digital designer supporting the Empower & After Party, I contributed to the creative direction and execution of the event’s visual identity across digital, print, and experiential applications. I developed weekly promotional videos to build awareness and engagement leading up to the event, designed the event program book and guest materials, and collaborated in production meetings to ensure all visual elements translated effectively across the physical venue.
I helped oversee and design creative execution for presentation graphics, LED screen content, sponsor videos, mission videos, table signage, and other environmental assets, ensuring consistency across every guest touchpoint.
Satellite Lovers
CoMotion 2025